A marketer who speaks the language of leadership

The thought leadership programs I build don’t just serve marketing — they produce assets every team can use to represent who you are and why it matters to their customers.

20 years of building the story from the inside

During 20 years working with marketing leaders at B2B SaaS companies, I’ve had the kind of access that shapes how I think about thought leadership. I’ve written CEO and CMO speeches for $30M flagship conferences, ghostwritten executive bylines in Forbes and VentureBeat, and built research programs with sales enablement elements that drove 38% of a company’s annual demo requests.

These engagements taught me an important lesson: your company’s narrative only moves buyers when sales, product, customer success, and marketing are all equipped to tell the same story.

Trained to find the story

I started my career as a journalist and managing editor, where I learned that the best stories come from asking better questions — then listening for the answer behind the answer. That instinct, first sharpened at Georgetown as editor of my college paper and an intern in broadcast, has shaped everything I’ve built at Devon Point.

Whether I’m interviewing a CEO to surface the insight they don’t know they have, designing a research program that centers my client in important industry conversations, or turning an event keynote into six months of content, the work always starts the same way: with a conversation.

Showing the work

I don’t just build thought leadership programs; I run one. I write regularly about B2B marketing, event strategy, and what makes thought leadership actually move buyers. The frameworks I use with clients are the same ones I publish and defend in industry conversations. It keeps the thinking sharp, and it means nothing I recommend is theoretical.